Marketing To Boomers

Size of the Boomer and Senior Markets - 77 million people were born between 1946 and 1964, which is defined as the baby boomer era (U.S. Census)

Wealth of Baby Boomers and Seniors - 78 million Americans who were 50 or older as of 2001 controlled 67% of the country's wealth, or $28 trillion (U.S. Census and Federal Reserve).

Spending Habits of Adults 50+ - Adults 50+ account for an estimated $2 trillion in total expenditures for 2005.

Online Habits of Adults 50+ - As one-third of the 195.3 million Internet users in the U.S., adults aged 50+ represent the Web's largest constituency (Jupiter Research).

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