Baby
Boomers

Google


Size of the Boomer and Senior Markets

77 million people were born between 1946 and 1964, which is defined as the baby boomer era (U.S. Census).

The first baby boomer turned 60 on January 1, 2006.

An American turns 50 every 8 seconds - that's more than 10,000 people every day (AARP).

By 2015, those aged 50 and older will represent 45% of the U.S. population (AARP).

By 2030, the 65-plus population will double to about 71.5 million, and by 2050 will grow to 86.7 million people (U.S. Census).



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