Spending Habits of Adults 50+

Adults 50+ account for an estimated $2 trillion in total expenditures for 2005.

This group has $2.3 trillion in disposable income.

Between now and 2010, the total spending for 50+ households will increase by over $900 billion.

By 2010, adults 45-years-old and older will out-spend younger adults by $1 trillion annually.

In 2004, people aged 50 and older spent an average of 47.6 percent of their family's budget on "nonessentials" (Bureau of Labor).

50% of baby boomers plan to buy a new home after retirement (Del Webb Survey).

As of January 2007, baby boomers are 27% more likely than any other generations to embark on a major home improvement or repair in the next 6 months (Consumer Intentions and Actions Study).

96 percent of baby boomers participate in word-of-mouth or viral marketing by passing a product or service information on to friends (ThirdAge and JWT Boom).

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